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Tag: writing

  • The Unexpected Benefit of Writing Every Day

    The Daily 500

    I committed to writing 500 words a day, every day, for one year. The rule was simple: it did not have to be good. It just had to exist.

    Month Four: The Shift

    Most days, it was terrible. But around month four, something happened: my thinking got clearer. I started noticing that writing forced me to figure out what I actually believed.

    Writing as Thinking

    Writing became my primary thinking tool. When I was stuck on a decision, I would write about it. When I was confused about a problem, I would write my way through it.

    Try It

    If you are feeling foggy about something in your life or work, sit down and write about it for 15 minutes. Do not stop until you understand what you actually think.

  • How to Write Emails People Actually Read

    The Scan Test

    I used to write long, detailed emails. I thought more information meant better communication. I was wrong. Here is what I learned: busy people scan the first two lines, then decide.

    The One-Sentence Rule

    Every email now follows a simple structure: one sentence stating the purpose, a bullet list of actions needed, and a one-line closing. No pleasantries, no context, no background.

    The Results

    The results were immediate. People started responding faster. Fewer follow-ups. Less ‘can you clarify?’ The best compliment I ever received was: ‘I always read your emails because I know they will be short.’

  • Why Your Newsletter Needs More Personality

    Why I Delete 35 Newsletters a Week

    I subscribe to about 40 newsletters. I actually read maybe 5 of them. The ones I read have something in common: they do not feel like newsletters. They feel like emails from a friend.

    The Problem with Polished

    The rest — the ones I delete without opening — all follow the same formula. Clean template. Perfect grammar. Optimized CTA. They are so polished that they have no soul.

    What Makes a Newsletter Unforgettable

    The best newsletters are unpredictable. They start with a personal story, go on a tangent, make you laugh, then hit you with something profound. They use imperfect language. They have opinions.

    Be Human

    Think about the newsletters you actually look forward to. They probably come from individuals, not companies. They have a voice, not a brand. Stop trying to be professional. Start trying to be human.