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Tag: marketing

  • Why Your Newsletter Needs More Personality

    Why I Delete 35 Newsletters a Week

    I subscribe to about 40 newsletters. I actually read maybe 5 of them. The ones I read have something in common: they do not feel like newsletters. They feel like emails from a friend.

    The Problem with Polished

    The rest — the ones I delete without opening — all follow the same formula. Clean template. Perfect grammar. Optimized CTA. They are so polished that they have no soul.

    What Makes a Newsletter Unforgettable

    The best newsletters are unpredictable. They start with a personal story, go on a tangent, make you laugh, then hit you with something profound. They use imperfect language. They have opinions.

    Be Human

    Think about the newsletters you actually look forward to. They probably come from individuals, not companies. They have a voice, not a brand. Stop trying to be professional. Start trying to be human.

  • Building in Public: Why Sharing Your Process Wins

    The Old Playbook Is Dying

    For years, startups followed the same playbook: build in secret, launch with a bang, hope for the best. But that model is dying. Consumers are tired of polished marketing claims. They want authenticity, and the most authentic thing you can do is show them how the sausage is made.

    Why It Works

    Building in public works for three reasons. First, it builds trust — when people see you struggle and persist, they root for you. Second, it creates a feedback loop — your audience becomes your beta testers. Third, and most importantly, it builds an audience before you have a product. By the time you launch, you already have customers waiting.

    Real Examples

    Companies like Basecamp, ConvertKit, and Gumroad have proven this model works. They shared everything — from revenue numbers to internal memos — and built fiercely loyal communities as a result. Their transparency became their moat.

    The Vulnerability Advantage

    The irony is that building in public is harder than building in private. It requires vulnerability. You have to show your failures, not just your wins. But in a world of polished facades, vulnerability is the ultimate competitive advantage.